It’s Sunday and you’ve just settled with the morning newspaper and
your cup of tea. A full page advertisement for TVs and other consumer
electronics catches your eye. The prices are attractive, and you’ve been eyeing
that fancy large TV on your friend’s living room wall for quite a while. You
turn pages, more ads for TVs while prices seem to be getting better and better.
The new models have a lot of features. You realise that your own old faithful
TV is now past its prime. But you can’t seem to make sense of the terminology.
After breakfast, you visit the local store where the
salesperson leaves you further befuddled, merely parroting the terms Full HD,
UHD, 1080p and so on. Since the prices are vastly different, you are unable to
make up your mind and since the salesman can’t and won’t explain the meaning of
these terms, you leave in confusion.
Below are two typical ads for TVs that routinely appear in
every Sunday newspaper, in this case picked out of the Mumbai Mirror. I have
attempted to explain the terminology in simple terms, so that next time you
walk into a Croma or a Vijay Sales showroom, to see TVs, you can make an
informed choice.
In The Beginning
Going back a bit, towards the end of the 2000s or the
noughties, digital TV became popular and TV format changed from SDTV (Standard
Definition TV) which used 576 interlaced lines of resolution, to the
substantially better HDTV (High Definition TV). HDTV came with 1080 horizontal
lines scanned progressively from top to bottom every 1/60th second.
This was a step forward from interlaced scanning where every alternate line was
scanned or displayed every 1/30th of a second and the entire picture
had to be scanned twice, in order to see the full picture.
Full HD, HDTV and
1080p
HDTV brought vastly improved picture quality. Manufacturers
also started writing 1080p (1080 lines progressively scanned), which are really
one and the same thing. Interlaced scanning is no longer used for TVs, so if
you see 1080i, you should know that it is out of date. Further, HDTV and Full
HD are also the same thing.
Each of the 1080 horizontal lines was divided into 1980
pieces, each piece being known as a pixel. Thus, the picture was divided into
1080x1980 or around 2 million pixels. In addition, HDTV brought in a wider
aspect ratio of 16:9, meaning that viewers could enjoy a wider screen.
4K, UHD and Super
UHD
Just when you thought you’d got your mind around it, along
came newer jargon: 4K and UHD or Ultra High Definition. This is a step up from
HDTV.
What UHD gives you is better clarity and a sharper picture
on account of a much larger number of pixels having been crammed into the same
space, four times more to be precise, as compared to HDTV. How it does this is,
by increasing the number of horizontal lines from 1080 to 2160 and the vertical
lines from 1920 to 3840. This gives you 3840x2160 = 8.3 million pixels working
to make a sharp picture for you.
This is most noticeable on a large screen, where it makes
sense to have UHD, in order to get a sharper picture, else the picture may get
‘pixellated’, that is you would see pixels, were the original resolution
retained.
Besides the fact that you can see a better picture, you can
in fact see the TV from a closer range. Hence, even in a relatively small room,
you can have a large TV.
Super UHD is no different from UHD and the term only came in
because some manufacturers started advertising their UHD products as “Super”.
HDR (High Dynamic
Range)
While the 4K UHD TV gives you more pixels, an HDR TV can do
a lot more with those pixels.
Contrast is measured as the difference between the brightest
whites and the darkest blacks that the TV can display, also known as its
Dynamic Range. It is measured in candelas/m2, also known as ‘nits’.
At the deep dark end is 0 nits, which is completely black, currently possible
on OLED (more about that later) TVs.
On the brighter side, it’s a different story. Standard
Dynamic Range (SDR) TVs generally produce 300 to 500 nits. This is where the
HDR TV scores big. Top end HDR TVs, can display northwards of 2000 nits of peak
brightness.
As a matter of fact, at the Consumer Electronics Show 2018,
Sony showed off a prototype capable of a whopping 10000 nits of peak
brightness.
Dolby Vision®
While there are multiple HDR formats, there are currently
two major players: Dolby Vision from Dolby Labs and the HDR 10 open standards.
Dolby was the first to introduce Dolby Vision and for some time, HDR meant
Dolby Vision only.
Any manufacturer wishing to produce HDR TV had to approach
Dolby and pay them a royalty and comply with their terms and conditions. Since
this was restrictive, various manufacturers began working on alternatives.
By 2016, the UHD Alliance, an industry group comprising LG,
Sony, Panasonic, Dolby and others introduced an HD Premium certification for
UHD Blu Ray players. This set the baseline industry standards for HDR
(currently minimum 1000 nits).
OLED (Organic LED)
Displays
The earlier LCD screens required a set of LEDs behind the
liquid crystals on the display, in order to light up the screen as the LCD by
itself did not emit light. Flat Light Emitting Technology was made possible by
placing a series of organic thin films between two conductors. OLEDs are
emissive displays, hence they don’t require back lighting. The result is that
OLED displays are substantially thinner than LCD displays.
OLEDs produce the best image quality and can also be
transparent, flexible, foldable and even rollable. OLEDs give you a number of
things that LCDs cannot viz. greater contrast, higher brightness, fuller
viewing angle, a wider colour range and lower power consumption.
And no, OLEDs have nothing to do with organic food. They are
organic because they are made from carbon and hydrogen. They contain no bad
metals. Examples of mobile phones using OLEDs are Galaxy S8, S8+, iphone X and
Note 8.
QLED (Quantum Dot
LED)
Quantum Dots are tiny particles between 2 and 10 Nanometres
in dia. They have the ability to give off different colours according to their
size. The advantage is that they are capable of emitting brighter, more vibrant
and more diverse colours – the kind of colours that can really make HDR shine.
Unlike OLED TVs, which require a separate backlight for
illumination, QLED TV controls the light emitted by various pixels, so that
better contrast ratios are possible.
ThinQ® - LG’s Artificial Intelligence
technology
ThinQ is a brand from LG that groups together premium
appliances and consumer electronics under one banner. Products that carry the
ThinQ brand will be intelligent and able to communicate with one another and
employ LG’s own deep learning tech, in order to understand your habits and
needs.
Products with ThinQ will employ other companies’ Assistant
Technology eg. LG is releasing an updated version of its Instaview refrigerator
with Amazon Alexa Support, which has the ability to talk to connected ovens and
even dishwashers.
That’s it for TVs, more about mobile phones later.